SEMI-CUSTOM WEBSITE DESIGN
A Faster, More Budget-Friendly Way to Launch a Website.
Semi-custom website design gives you a beautifully polished website — without starting entirely from scratch.
Instead of designing every layout from a blank canvas, we begin with a proven website framework and customize it around your brand, content, and goals. You still get intentional structure, thoughtful design, and SEO + AIO foundations — just with a shorter timeline and smaller investment.
It’s streamlined, strategic, and perfect for businesses that want something clean and credible without a long build process.
What Is a Semi-Custom Website?
A semi-custom website uses a high-performing template as the starting point — then we personalize it to feel fully aligned with your brand.
That means::
→ Your colors + fonts
→ Your images
→ Your messaging
→ Your services
We refine layout, flow, and structure so your website still feels intentional and custom — just built on an existing foundation.
Think of it as done-for-you design with guardrails.
Who This is Best For
Semi-custom website design is ideal for:
→ New businesses launching quickly
→ Service providers who need a professional online presence
→ Small teams who want something polished but efficient
→ Business owners working with a defined budget
→ Anyone who wants clarity and credibility fast
If you want a great-looking website without a multi-month process, this is likely your sweet spot.
WHAT'S INCLUDED
1. TEMPLATE SELECTION
You’ll choose from a selection of templates — then we tailor the structure to your business.
We’ll be able to edit:
→ Page structure and order
→ Navigation setup
→ Service hierarchy
→ Call-to-action placement
→ Section rearrangement
Your content is organized intentionally, template or not, so visitors understand what you do quickly.
2. SHOWCASE BRAND STYLES
Your website will still reflect your visual identity.
This includes:
→ Brand colors
→ Typography
→ Button styles
→ Spacing + layout refinements
→ Image placement
Even though we start with a template, your site won’t feel generic.
3. CORE PAGE SETUP
Basic starter pages are included. Additional pages will be scoped out in the proposal.
Your site will include:
→ Home page
→ Services page
→ About page
→ Contact page
→ Showcase page (gallery, portfolio, etc)
Each page is structured for clarity, flow, and conversion.
BASIC SEO OPTIMIZATION
Every semi-custom build includes foundational SEO.
THIS INCLUDES:
→ Page titles + meta descriptions
→ Proper heading hierarchy
→ Image alt text
→ Internal linking
→ Clean URL structure
This helps search engines understand what each page is about.
OPTIONAL ADD-ON!
OPTIONAL ADD-ON!
AIO (AI OPTIMIZATION)
Modern search doesn’t stop at Google.
YOUR SITE WILL BE STRUCTURED TO SUPPORT AI-POWERED DISCOVERY BY:
→ Clearly define your services
→ Use consistent service terminology
→ Include scannable sections and definitions
→ Formatting information in AI-friendly blocks
→ Answering common questions directly
This makes it easier for AI tools to accurately summarize and surface your business.
TYPICAL INVESTMENT
Semi- custom website projects typically start at: $700
Final pricing depends on:
Template selection
Number of pages
Content needs
Additional SEO + AIO support
You’ll receive a clear proposal before anything moves forward.
AVERAGE TIMELINE
Most semi-custom websites are completed in 1–4 weeks, depending on size, content readiness & asset gathering.
Rush timelines may be available depending on availability.
FREQUENTLY
ASKED
QUESTIONS
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No. Templates provide structure — your branding, content, and layout customization make it unique.
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Absolutely. Many clients start semi-custom and move to fully custom as they grow.
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I polish and organize your content. Full copywriting can be added if needed.
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Yes. Every semi-custom build includes baseline SEO and can be fully AIO optimized for an additional fee.
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Yes — training is included so you feel comfortable making updates. Of course, if that’s something that you would rather not worry about, we’re always happy to take that on.
REAL CLIENTS. REAL RESULTS. ACTUAL HAPPY DANCES.
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Holly Alexander
FOUNDER, TOPSPIN COMMUNICATIONS
As the founder of a boutique marketing agency, I’m selective about who I trust with my clients, and Allie is my go-to for websites, design, and brand direction. She consistently delivers fresh, modern work that’s both strategic and visually on-point and always follows marketing best practices. Allie has a rare ability to take what feels complex and turn it into something clean, clear, and highly effective.
She built my company website after a recent rebrand and I recommend her without hesitation. She represents my company and my clients with creativity, professionalism and the utmost care. She’s also an absolute pleasure to work with.
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Amy DiRuzzo
ALIGN PILATES & PHYSICAL THERAPY
Allie combines creativity with technical expertise to bring ideas to life. She truly understood my vision, offered thoughtful insights, and elevated both the design and functionality of my site.
She set up my site in a way that even a novice like me can handle updates and changes effortlessly. I highly recommend Allie — her collaborative approach delivered a website that exceeded my expectations.
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Scott Shraiberg
FUNDAMENTAL YOUTH SPORTS
ESPRIT HOMESAllie has now built two websites for our businesses, and both experiences were fantastic. The process was quick, seamless, and surprisingly stress-free. Each site perfectly captured our brand identities, and her attention to detail shows.
Allie was incredibly responsive, helpful, and patient every step of the way. If you’re looking for someone who truly understands both design and business needs, she’s your person.
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Danielle Eldridge
ELDRIDGE DESIGN CO.
I didn’t have a website for my growing business and didn’t have the first clue on how to build one. Allie was very knowledgeable about how to do exactly what I wanted and was willing to take some ideas I had and put them to work.
Professional, good communication and an overall great experience! Highly recommend.
